Chattanooga Lookouts Unveil New Uniforms
The Chattanooga Lookouts will hit the diamond with a whole new look this season.Even with last year's realignment with the Minnesota Twins, the Lookouts still wore a Dodgers uniform.
Not this year.
It's all new threads, with the same championship aspirations.
The Lookouts won the Southern League Championship last year wearing Dodger Blue uniforms. The crowd was sporting the same blue.
Team president Rich Mozingo said, "But you know last year was just a timing thing. With the team being sold in early March last year, there was just no time to make this happen. So as soon as we had the opportunity to make it happen, that's what we wanted to do and really give these guys their own brand identity here in Chattanooga."
Wednesday morning at Erlanger Hospital's e-Kids Learning Center, NewsChannel 9 anchor Latricia Thomas modeled the Looks new home uniforms. That jersey is antique white with red piping and "Lookouts" across the front.
Team owner Jason Freier found that version to be a favorite. "I am a traditionalist. I'm probably partial to the home uniform. I like the antique white. I like that old time look. But there's something really exciting to me about the black alternate with the 'Nooga. It's just something really fresh and different," Freier said.
Mozingo is a big fan of the alternate black unis. "I really like the new alternate uniform. I think the new alterate uniform is dynamite. I really do like that one a lot."
The team plans to wear the black "'Nooga" unis on home Thursdays.
A night designed to appeal to young professionals and college students.
The road uniform is gray with Chattanooga across the chest.
The iconic "eyes" logo will stay, with some depth added to it.
Freir said the new uniforms mark a new direction. "It's about building a brand and an identity. What's happened over time is the Lookouts have consistently changed to match whatever the current affiliate is. Rather than being some sort of reflection of an affiliate, what we want to be is Chattanooga's team."
And Chattanooga's team last season was stacked. Mozingo noted a total of 14 players moved to Triple A or the Major Leagues. "It was one of the historic teams you're going to see. But the fact is the Twins are loaded in the minor league system, you're gong to see more stars coming through the system this year," Mozingo said.
Freier is confident the Twins farm system will pay divideds in Chattanooga. "Everybody has them rated in the top five. It's a very deep farm system. There are a lot of really strong arms, a few very good position players as well. We're confident we're going to be fielding a highly competitive team."
The Lookouts start on the road in Biloxi on April 7.
The home opener is April 12 against the Jackson Generals.
Tickets are already on sale.