Small Business Saturday: Chattanooga shoppers are spending their holiday dollars at home
In the age of Amazon, Walmart and other massive rivals small businesses are trying to stand-out.
While some shoppers are fighting traffic at major retailers.
Others are keeping their holiday dollars at home.
"We're doing all local today. No malls, anything like that," Diana Hayes, who lives in Signal Mountain.
Tomorrow marks the 10th anniversary of "Small Business Saturday"
The national effort aims at encouraging to buy from local shops.
Eric Landrum's North Shore shop specializes in local.
The word is even in their store's name.
"Its all my wife's idea. She's the smart one. She just makes me work here," said Landrum.
Landrum says about 85% percent of their products are made in Chattanooga, which he says supports the local economy in several ways.
"We're supporting our family, but also 70 other Chattanooga families here. They're making their goods, and we're selling them here," said Landrum.
According to American Express, for every dollar spent at a small business in the U.S., roughly 67 cents stay in the local community.
"We want to shop local and make sure people around here get what they need," said Christina Nissen who lives in Florida, but wants to support local businesses during her visit.
At Winder Binder, manger Gina Micolo says Small Business Saturday helps them keep their books straight.
"My girls always say on Small Business Saturday there's tons of foot traffic. Its important to us, because when you shop here, it feeds our kids," said Micolo.
Since the shop small movement began in 2010, consumers have reported spending more than $100 billion on Small Business Saturday, bringing holiday cheer to people in our community.