Making the Heart of Chattanooga More Vibrant

728 Market Street, Chattanooga

The project has been 15 years in the making and finally Tuesday, an 18-month construction project kicked off in Downtown Chattanooga.

The 10-story building will be located at 728 Market Street in downtown Chattanooga. This construction project is a 28-million dollar investment.

"It gives us everything we have been looking for: apartments, parking, commercial space, and retail," said Kim White, the President of River City Company.

White explained downtown development can be difficult, especially when there isn't a lot of space to work with. In recent years, the Southside of town has grown and the North Shore has grown.

"This is a great connector. I think what we are trying to do is fill the gaps in between the city and this will be a big piece of it," said White.

It has been a tough road for some downtown business owners, mainly because of lack of parking and relying on foot track.

"I'm thrilled because we have a great lunch businesses from the businesses, but we don't have that many residential units downtown. Just getting more residential units is going to be beneficial for all the retail units downtown," said Josh Patton, the owner of Chicken Salad Chick Chattanooga on Market Street.

City leaders said it is time to entice more people to Downtown Chattanooga. They hope this building will help bring more life to the heart of the city.

"If there is one thing we all understand its that great cities have a vibrant downtown," said Chattanooga Mayor Andy Berke.

"Having 125 apartments is really going to create a lot of vibrancy in the city. After 5 p.m., this part of the city really dies and so you will see it more like the riverfront and like you see on the Southside," said White.

The developer is the Simpson organization, based in Atlanta, Georgia.

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