Cleveland shop owners band together to take on Small Business Saturday

"All of the small businesses try to rally together and support each other," said Jodi Walters, who owns a boutique, "Element" on Mainstreet Cleveland. [Image: WTVC]

Several locally owned businesses in Chattanooga have their doors wide open this weekend for the 10th official Small Business Saturday. Created by American Express in 2010, the Saturday following Thanksgiving became an effort aimed to get more customers through the doors of small businesses and has grown to become a permanent fixture of the holiday shopping weekend.

Mainstreet Cleveland is kicking off Small Business Saturday with numerous stores offering discounts and savings. Five businesses created a "punch card" system, through which customers are incentivized to go to each shop in order to be entered to win a prize pack from the businesses.

"All of the small businesses try to rally together and support each other," said Jodi Walters, who owns a boutique, "Element" on Mainstreet Cleveland.

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"All of the local businesses that are owned by Clevelanders here in Cleveland are, you know, much more able to adapt to the community," said Brittany Durkin, who owns Terra Running Co. next to "Element."

A customer at Durkin's shop listed a few reasons why they often choose to shop locally.

"The service is always much better, the return polices are always much friendlier," said Eric Frix, who lives in Cleveland.

Durkin says Small Business Saturday provides an optimistic outlook for the remainder of the holiday shopping surge.

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"We're really excited about the possibility of this day that the community can come out not just today, but for the rest of the holiday season," she said.

Some of the Cleveland shops offering deals on Saturday are:

Element Receive up to 30% off your entire purchase all day - so swing by for gifts for the woman in your life.

Location: 60 N Ocoee St; Cleveland, TN 37311

Terra Running Co. - Swing threw for some great sales all weekend to celebrate the holidays, including: 25% off all apparel, a FREE Terra Ted Tote bag with the purchase of any Terra apparel item, FREE Terra socks with a shoe OR gift card purchase of $100+, Buy 3, Get 1 FREE all socks, FREE Small Business Saturday tote bag with a purchase of $50+

Location: 90 N Ocoee Street

Project Free2FlyBuy an all leather product and get a punch card for 6 months of leather conditioning service, one per month post purchase (a $60 value). All products are hand sewn in store by women to empower those who are struggling with addiction, abuse, and poverty.

Location: Broad Street

Museum Center StoreStop in for a Small Business Saturday special sale! The Museum Center will have a Holiday Gift Bag with Goat's Milk Soap, Gemstone/Crystal Earrings, & Handmade Ornament for $23.99 (retail value $38.50). Limit 2 per customer. Also receive a Free Handcrafted Ornament with any Purchase of $25.00 or more, while supplies last.

Location: 200 Inman street

AR Workshop Cleveland Take advantage of 20% off all retail and home decor on Small Business Saturday and don’t miss the Cookies & Crafts holiday ornament preview workshop at 10am or the gift making workshop at 2pm and 6:30pm.

Location: 125 Inman Street E

Over the past 9 years, studies conducted by American Express showed that consumers reported spending more than $100 billion at small businesses on Small Business Saturday. They report an average of $0.67 of every dollar spent at a small business in the U.S. stays in that local community.

READ MORE: Small Business Saturday: Chattanooga shoppers are spending their holiday dollars at home

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