Country queen Dolly Parton to launch lifestyle, homeware brand

Dolly Parton-MGN

Better watch those wallets, y'all! Dolly Parton has announced plans to launch a lifestyle brand in partnership with IMG. The country queen's line will explore products like fashion, jewelry, homeware and accessories.

"I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come," Dolly said in a news release. "You might even see my mug on a mug!"

IMG said the vision behind the brand includes celebrating Dolly and bringing the country star's iconic style and personality into the homes of her fans.

Her success is no secret. The household name has achieved 25 RIAA certified Gold, Platinum and multi-Platinum awards, along with 26 songs reaching No. 1 on the Billboard country charts. Aside from her Grammy's, Dolly holds 10 Country Music Association Awards, five Academy of Country Music Awards, four People's Choice Awards and three American Music Awards. She has sold over 100 million albums worldwide.

Find more information about the new homegoods line here.


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