Tonight: Cloudy with some brief light rain possible. Mixing with some flurries & light snow at higher elevations. An overnight low in the mid 30s. Any resulting accumulation in the mountains should be light.
Thanksgiving Day: Cloudy, ... More...
User Burnout Could Threaten Twitter's Prosperity
By Ryan Nakashima, AP Business Writer
AP File Photo: Megan Fox left nearly a million followers dangling when she checked out of Twitter in January, explaining that “Facebook is as much as I can handle.” Twitter burnout among celebrities, athletes and shameless self-promoters poses a risk to the company and its investors as Twitter Inc. prepares for its Thursday, Nov. 7, 2013 initial public offering.
LOS ANGELES (AP) -- They loved it. Now they hate it.
A growing number of celebrities, athletes and self-promoters are burnt out and signing off of Twitter. Many have gotten overwhelmed.
Some people built big audiences on the short messaging service only to have their followers turn against them. Others complain that tweets that once drew lots of attention now get lost in the noise.
As Twitter Inc. prepares to go public this week, the company is selling potential investors on the idea that its user base of 232 million will continue to grow along with the 500 million tweets that are sent each day. The company's revenue depends on ads it inserts into the stream of messages.
But Wall Street could lose its big bet on social media if prolific tweeters lose their voice.
Evidence of Twitter burnout isn't hard to find. Just look at the celebrities who - at one time or another - have taken a break from the service. The long list includes everyone from Alec Baldwin to Miley Cyrus to "Lost" co-creator Damon Lindelof.
Actress Jennifer Love Hewitt lamented "all the negativity" she saw on the service when she quit, temporarily, in July. Actress Megan Fox left nearly a million followers dangling when she checked out in January, explaining that "Facebook is as much as I can handle." Pop star John Mayer deleted his account in 2011, saying Twitter absorbed so much of his thinking, he couldn't write a song.
"I was a tweetaholic," he told students during a talk at the Berklee College of Music.
If Twitter turns off celebrities who have a financial incentive to stay in close contact with fans, how can the company prevent average users from becoming disenchanted?
For some users, Twitter tiredness sets in slowly. At first, they enjoy seeing their tweets of 140 characters or less bounce around the Web with retweets and favorites. But new connections soon get overwhelming. Obligation sets in - not only to post more, but to reply to followers and read their tweets.
Many users conclude that Twitter is a time-sucking seduction and turn away. One who calls herself patrilla$$$thrilla excitedly tweeted "first tweet, wocka wocka" just after she joined in July.
On Wednesday, 161 tweets and 27 followers later, the romance was over. She quit to "fully enjoy the little details in life I miss because I'm too busy here," she tweeted.
The cacophony creeps into everyday life. Twitter fanatics tweet from the dinner table, during a movie, in the bathroom, in bed. Vacations can seem like time wasted not tweeting.
The over-doers suffer from a "fear of missing out" (or FOMO), says Tom Edwards, vice president at themarketingarm, a Dallas-based advertising agency. "Managing our virtual personas, including all of the etiquette that comes with, can be tiresome, especially for those with large followings."
It happens -even to people who ought to know better. Just ask Gary Schirr, an assistant professor who teaches a course on social media at Radford University.
In August, while vacationing on a beach, Schirr felt a pang of withdrawal because he had stopped tweeting to his 70,000-plus followers. Then he saw an old condemned house about to be washed away and posted a photo to Facebook and Twitter. He felt relieved when the likes and retweets rolled in.
"You feel forgotten if you're not out there," he says. "It's another sign of addiction. You feel bad if you don't tweet."
Prolific tweeters stay engaged partly because there are real benefits to a big following, which usually requires tweeting a lot.
Journalists who have large Twitter followings have used them to land better-paying jobs because every click on stories can make more money for their new employer. Actors can land roles on TV or the movies if their digital audience is expected to tag along.
Matt Lewis, a columnist with The Week magazine, says his Twitter following is like "portable equity" that gave him an edge over more established writers earlier in his career. He's now got nearly 33,000 followers.
Even so, one of Lewis' more popular stories is titled "Why I hate Twitter." It goes into why the social network became, for him, "a dark place" overrun by "angry cynics and partisan cranks." He became demoralized by the criticism, but he couldn't pull himself away.
"It's also like a prison. You can't check out," he says.
Today, Lewis rarely interacts with his followers and hopes the service will come up with new ways to filter out the hate tweets. "Why should I be harassed if I look at my (at) button?" he says.
But he remains amazed at how Twitter has helped him reach new readers, and after some 67,000 tweets, he isn't giving it up.
Others find that as more people join the service, the deluge of tweets can drown out individual voices.
So says Bob Lefsetz, a music industry analyst who writes an email column titled the Lefsetz Letter.
Twitter, he wrote in July, is "toast." "Over. Done. History." His follower count isn't rising as quickly as before, although it's still a respectable 57,000-plus. And his tweets don't see as much action as in the past, which he attributes to too many people tweeting "too much irrelevant information."
"In the old days, I'd get 20 retweets. Now I'll get none," Lefsetz says. "It makes me not want to play."
Along with the potential for burnout, there's also the risk that Twitter becomes uncool to the younger generation, especially when services such as Pinterest and Instagram are a tap away.
Devon Powers, an assistant professor of communications at Drexel University, says many of her students have moved on to Snapchat. But there can still be pressure to keep up with the other services.
"There's all these new obligations to update and report and check in," she says. It can make dropping offline feel like a relief.
"If I get really busy, the first thing I stop doing is checking Twitter," she says. "I'm living my life. I'm not having a commentary about it."
Follow Ryan Nakashima on Twitter at https://twitter.com/rnakashi
More Business News
Last Update on November 26, 2014 19:13 GMT
WASHINGTON (AP) -- The number of people seeking U.S. unemployment benefits jumped last week, pushing total applications above 300,000 for the first time in nearly three months.
The Labor Department says weekly applications rose 21,000 to a seasonally adjusted 313,000, the highest level since the first week of September. The four-week average, a less volatile measure, rose 6,250 to 294,000.
The increase is unlikely to raise concerns about the broader health of the job market. At least some of the rise occurred because of seasonal layoffs in businesses affected by the cold weather, such as construction. The department seeks to control for such seasonal factors but doesn't always do so perfectly.
Applications had been under 300,000 for 10 straight weeks, an unusually low level that indicates companies are laying off few workers.
WASHINGTON (AP) -- U.S. consumers picked up spending by a modest amount in October, a slight improvement after no gain at all in the previous month.
The Commerce Department says consumer spending rose 0.2 percent last month, while September was revised from a decline to a flat reading. Income grew 0.2 percent in October, matching the modest September gain.
Spending is closely watched because it accounts for 70 percent of economic activity. Solid job gains this year are helping to lift spending, which is giving a bolstering the overall economy.
Economic growth came in at a solid 3.9 percent in the July-September quarter. Economists are looking for growth of around 2.5 percent in the current quarter, and they believe 2015 will see further spending gains and growth of around 3 percent.
WASHINGTON (AP) -- Orders to U.S. factories for long-lasting manufactured goods rose in October, but a key category that tracks business investment plans declined sharply for a second straight month.
The Commerce Department says orders for durable goods increased 0.4 percent last month following a 0.9 percent drop in September and an even bigger 18.3 percent plunge in August. The two months of declines reflected big swings in the volatile category of commercial aircraft.
The small October gain was unimpressive, with declines in a number of categories including machinery, computers and primary metals such as steel.
A key category viewed as a proxy for business investment spending fell 1.3 percent in October after a similar 1.3 percent September drop. It was the biggest setback since a 1.4 percent May decline.
NEW HOME SALES
WASHINGTON (AP) -- Sales of new U.S. homes edged up modestly in October, led by a big jump in activity in the Midwest.
The Commerce Department says new home sales advanced 0.7 percent last month to a seasonally adjusted annual rate of 458,000. That followed a smaller 0.4 percent gain in September and put sales at the highest point since May.
The strength last month came from a big 15.8 percent increase in sales in the Midwest and a smaller 7.1 percent rise in the Northeast. Those increases offset a 1.9 percent fall in sales in the South, which accounts for half of the new-home market, and a 2.7 percent drop in the West.
Housing has struggled to recover since the recession ended in June 2009.
WASHINGTON (AP) -- The number of Americans signing contracts to buy homes fell slightly in October as tight credit and lagging wages remained financial hurdles for would-be homebuyers.
The National Association of Realtors says its seasonally adjusted pending home sales index fell 1.1 percent the past month to 104.1. The index remains below its 2013 average but is 2.2 percent higher than last October.
Pending sales are a barometer of future purchases. A one- to two-month lag usually exists between a contract and a completed sale.
Housing has struggled to fully rebound since the recession ended more than five years ago. Many potential buyers lack the savings and strong credit history needed to afford a home, causing them to rent or remain in their existing houses instead of upgrading.
WASHINGTON (AP) -- Average U.S. long-term mortgage rates ticked down for the third straight week, a positive trend for potential homebuyers.
Mortgage company Freddie Mac says the nationwide average for a 30-year mortgage declined to 3.97 percent this week from 3.99 percent last week. Rates are now about a half-point lower than at the beginning of the year.
Long-term mortgage rates fell as low as 3.31 percent toward the end of 2012, partly because of the Federal Reserve's bond-purchase program, which was intended to keep rates low. That program has since ended.
Rates have fallen in recent weeks amid economic slowdowns in Europe and China and the start of a recession in Japan.
The average for a 15-year mortgage, a popular choice for people who are refinancing, was unchanged at 3.17 percent.
WASHINGTON (AP) -- Greater optimism about income growth and future spending pushed U.S. consumer sentiment to a fresh 7-year high in November.
The University of Michigan says its index of consumer sentiment rose to 88.8 in November from 86.9 in October. That's the highest since July 2007, five months before the Great Recession began.
The report adds to a mixed picture of U.S. consumers heading into the holiday shopping season. A separate measure of consumer confidence, released Tuesday, fell sharply after reaching its own 7-year high last month. And Americans are spending at a sluggish pace despite a pickup in job creation this year.
Still, the Michigan survey found consumers said they were more likely to spend on big-ticket items such as appliances and autos than at any time since the recession began.
AIR BAG RECALL DEMAND
DETROIT (AP) -- U.S. safety regulators are threatening fines and legal action against Takata Corp. for failing to admit that its driver's-side air bag inflators are defective and should be recalled nationwide.
The National Highway Traffic Safety Administration sent a letter to the company Wednesday detailing the threats, which include a public hearing and possible court action.
Takata of Japan has refused demands for the national recall, saying that a recall limited to high-humidity states is sufficient. But the agency says two inflators have ruptured in cars outside the high-humidity zone, injuring drivers by spewing metal fragments.
Transportation Secretary Anthony Foxx says Takata must act quickly or the agency will use all of its authority and resources to get the national recall done.
WASHINGTON (AP) -- The Obama administration is announcing steps to cut levels of smog-forming pollution linked to asthma, lung damage and other health problems.
The Environmental Protection Agency is calling for a new, lower threshold for ozone pollution of 65 to 70 parts per billion. That's down from the current standard of 75 parts per billion, put in place by President George W. Bush in 2008.
But the EPA is leaving open the possibility it could enact an even lower standard of 60 parts per billion sought by environmental groups.
The EPA estimates that meeting the stricter rules will cost industry about $3.9 billion in 2025 if the government goes with a standard of 70 parts per billion. At a level of 65 parts per billion, the EPA said, the cost grows to $15 billion.
Industry groups say the cost would actually be far higher and that it would be nearly impossible for refineries and other businesses to comply. But EPA Administrator Gina McCarthy says lower ozone standards would actually spur more businesses, investment and jobs by making communities healthier.
The EPA was under a court-ordered Dec. 1 deadline to issue a new smog standard.
WASHINGTON (AP) -- A White House veto threat appears to have put on ice a congressional effort to permanently renew a handful of generous tax breaks for businesses and individuals. Officials say that the plan, brewing behind closed doors on Capitol Hill, favored corporations over the working class.
The unusual veto threat came before the parameters of a potential agreement were even revealed.
Speculation on Capitol Hill on Tuesday focused on a potential agreement to permanently enact tax breaks on business investments in new equipment and research and development, part of a plan that would renew dozens of expired tax breaks for businesses and individuals.
The White House immediately threatened a veto, saying Congress should also make permanent more generous tax credits for the working poor and people with children.
WASHINGTON (AP) -- Many immigrants in the United States illegally who apply for work permits under President Barack Obama's new executive actions would be eligible for Social Security and Medicare benefits upon reaching retirement age, according to the White House.
Under Obama's actions, immigrants who are spared deportation would be eligible to obtain work permits and a Social Security number. As a result, they would pay into the Social Security system through payroll taxes.
Not all such immigrants would be entitled to the benefits, however, because like all Social Security and Medicare recipients they would have to work 10 years to become eligible for retirement payments and health care.
The Good LifeCelebrating the events, adventures and activities that represent "The Good Life" in the NewsChannel 9 viewing area.
SideroadsTake a ride with Brian Smith to explore the unique people and places to be found along the Sideroads of the NewsChannel 9 viewing area.
Road TrippinCome Road Trippin' with us and see all the great sites in your area!
Closings and DelaysThese are the latest School and Business Closings reported to NewsChannel 9. If you see errors or need to add a school or business, call 423-757-7320.
This N ThatLearn about the latest in community affairs and great events with Brian Smith on This 'N That.
Educator of the WeekNominate now for Educator Of The Week!
Deaf & Hard of HearingInformation provided to NewsChannel 9 by members of the Deaf and Hard of Hearing Community.
Sponsored EventsCheck Back Often for NewsChannel9 Sponsored Events!