Monday: Isolated showers ending early then partly cloudy and warmer with highs in the 60s.
Gradually cooler Tuesday and Wednesday with highs ... More...
User Burnout Could Threaten Twitter's Prosperity
By Ryan Nakashima, AP Business Writer
AP File Photo: Megan Fox left nearly a million followers dangling when she checked out of Twitter in January, explaining that “Facebook is as much as I can handle.” Twitter burnout among celebrities, athletes and shameless self-promoters poses a risk to the company and its investors as Twitter Inc. prepares for its Thursday, Nov. 7, 2013 initial public offering.
LOS ANGELES (AP) -- They loved it. Now they hate it.
A growing number of celebrities, athletes and self-promoters are burnt out and signing off of Twitter. Many have gotten overwhelmed.
Some people built big audiences on the short messaging service only to have their followers turn against them. Others complain that tweets that once drew lots of attention now get lost in the noise.
As Twitter Inc. prepares to go public this week, the company is selling potential investors on the idea that its user base of 232 million will continue to grow along with the 500 million tweets that are sent each day. The company's revenue depends on ads it inserts into the stream of messages.
But Wall Street could lose its big bet on social media if prolific tweeters lose their voice.
Evidence of Twitter burnout isn't hard to find. Just look at the celebrities who - at one time or another - have taken a break from the service. The long list includes everyone from Alec Baldwin to Miley Cyrus to "Lost" co-creator Damon Lindelof.
Actress Jennifer Love Hewitt lamented "all the negativity" she saw on the service when she quit, temporarily, in July. Actress Megan Fox left nearly a million followers dangling when she checked out in January, explaining that "Facebook is as much as I can handle." Pop star John Mayer deleted his account in 2011, saying Twitter absorbed so much of his thinking, he couldn't write a song.
"I was a tweetaholic," he told students during a talk at the Berklee College of Music.
If Twitter turns off celebrities who have a financial incentive to stay in close contact with fans, how can the company prevent average users from becoming disenchanted?
For some users, Twitter tiredness sets in slowly. At first, they enjoy seeing their tweets of 140 characters or less bounce around the Web with retweets and favorites. But new connections soon get overwhelming. Obligation sets in - not only to post more, but to reply to followers and read their tweets.
Many users conclude that Twitter is a time-sucking seduction and turn away. One who calls herself patrilla$$$thrilla excitedly tweeted "first tweet, wocka wocka" just after she joined in July.
On Wednesday, 161 tweets and 27 followers later, the romance was over. She quit to "fully enjoy the little details in life I miss because I'm too busy here," she tweeted.
The cacophony creeps into everyday life. Twitter fanatics tweet from the dinner table, during a movie, in the bathroom, in bed. Vacations can seem like time wasted not tweeting.
The over-doers suffer from a "fear of missing out" (or FOMO), says Tom Edwards, vice president at themarketingarm, a Dallas-based advertising agency. "Managing our virtual personas, including all of the etiquette that comes with, can be tiresome, especially for those with large followings."
It happens -even to people who ought to know better. Just ask Gary Schirr, an assistant professor who teaches a course on social media at Radford University.
In August, while vacationing on a beach, Schirr felt a pang of withdrawal because he had stopped tweeting to his 70,000-plus followers. Then he saw an old condemned house about to be washed away and posted a photo to Facebook and Twitter. He felt relieved when the likes and retweets rolled in.
"You feel forgotten if you're not out there," he says. "It's another sign of addiction. You feel bad if you don't tweet."
Prolific tweeters stay engaged partly because there are real benefits to a big following, which usually requires tweeting a lot.
Journalists who have large Twitter followings have used them to land better-paying jobs because every click on stories can make more money for their new employer. Actors can land roles on TV or the movies if their digital audience is expected to tag along.
Matt Lewis, a columnist with The Week magazine, says his Twitter following is like "portable equity" that gave him an edge over more established writers earlier in his career. He's now got nearly 33,000 followers.
Even so, one of Lewis' more popular stories is titled "Why I hate Twitter." It goes into why the social network became, for him, "a dark place" overrun by "angry cynics and partisan cranks." He became demoralized by the criticism, but he couldn't pull himself away.
"It's also like a prison. You can't check out," he says.
Today, Lewis rarely interacts with his followers and hopes the service will come up with new ways to filter out the hate tweets. "Why should I be harassed if I look at my (at) button?" he says.
But he remains amazed at how Twitter has helped him reach new readers, and after some 67,000 tweets, he isn't giving it up.
Others find that as more people join the service, the deluge of tweets can drown out individual voices.
So says Bob Lefsetz, a music industry analyst who writes an email column titled the Lefsetz Letter.
Twitter, he wrote in July, is "toast." "Over. Done. History." His follower count isn't rising as quickly as before, although it's still a respectable 57,000-plus. And his tweets don't see as much action as in the past, which he attributes to too many people tweeting "too much irrelevant information."
"In the old days, I'd get 20 retweets. Now I'll get none," Lefsetz says. "It makes me not want to play."
Along with the potential for burnout, there's also the risk that Twitter becomes uncool to the younger generation, especially when services such as Pinterest and Instagram are a tap away.
Devon Powers, an assistant professor of communications at Drexel University, says many of her students have moved on to Snapchat. But there can still be pressure to keep up with the other services.
"There's all these new obligations to update and report and check in," she says. It can make dropping offline feel like a relief.
"If I get really busy, the first thing I stop doing is checking Twitter," she says. "I'm living my life. I'm not having a commentary about it."
Follow Ryan Nakashima on Twitter at https://twitter.com/rnakashi
More Business News
Last Update on November 24, 2014 08:29 GMT
CAMARILLO, Calif. (AP) -- A national survey reveals the average price of regular gasoline has plunged another 10 cents a gallon over the past two weeks, to $2.84.
Industry analyst Trilby Lundberg says the decline continues a trend that has seen prices in the U.S. fall by 88 cents since May.
Lundberg says lower crude oil prices are continuing to drive prices down, along with an abundant oil supply and the rising value of the U.S. dollar.
The highest priced gas in the Lower 48 states was found in San Francisco at $3.14 a gallon. The lowest was in Albuquerque at $2.47 a gallon.
The average price for midgrade gas in the U.S. is $3.08. For premium it's $3.24.
REGULATING CAR SERVICES
RALEIGH, N.C. (AP) -- North Carolina has become a prime market for the smartphone-based car services Uber and Lyft -- and is likely to join a push around the country to regulate the fast-growing businesses.
A big draw for the companies is the state's mix of mid-sized cities, which are full of college students but lack extensive mass transit networks to serve their spread-out geography.
The companies' expansion has legislators in North Carolina and elsewhere scrambling to study their business models ahead of sessions in 2015 when they could address insurance, car inspections or criminal background checks.
Transportation analyst Douglas Shinkle of the National Conference of State Legislatures thinks at least 20 legislatures are likely to take up legislation on Uber, Lyft and similar services in 2015 after several passed laws this year.
MERGER SURGE-HEALTH INDUSTRY
Health care M&A leads global deal surge
UNDATED (AP) -- It's been a big year for deal making and the health care industry is especially visible in that arena.
Large drugmakers are buying and selling businesses to control costs and deploy surplus cash. A rising stock market, tax strategies and low interest rates are also fueling the mergers and acquisitions.
It's all combining to make 2014 the most active year for health care deals in at least two decades. Data provider Dealogic says the industry has announced about $438 billion worth of mergers and acquisitions worldwide so far, about 14 percent of the $3.2 trillion total for all industries. Overall, M&A is on track for its best year since 2007, the year before the financial crisis intensified.
One analyst says deals are being driven by "cost pressure on the entire health care system," as insurers and government health plans increasingly hold down or even reduce reimbursements to drug, device and service providers.
Companies also are looking to expand market share, and boost their portfolios in hot areas such as drugs for cancer and hepatitis C.
JACOBS ENGINEERING-CEO RETIREMENT
PASADENA, Calif. (AP) -- The construction services firm Jacobs Engineering says CEO Craig Martin will retire in late December because of health reasons.
The company announced Sunday that former CEO and current board chairman Noel Watson will serve as executive chairman until a replacement for Martin is found.
The 65-year-old Martin joined Jacobs in 1994 and became CEO in 2006.
The Pasadena, California-based company helps design and build large, complex facilities for oil and gas companies, chemicals companies, governments and a variety of industrial customers.
Martin will step down Dec. 26, the last day of the company's first fiscal quarter.
MINNEAPOLIS (AP) -- Icy conditions have forced an early end to shipping on the Upper Mississippi River.
The season officially closed Thursday with the towboat Mary K. Cavarra and its load of four barges heading south through Lock & Dam No. 2 at Hastings, Minnesota.
The Star Tribune (http://strib.mn/1yIQ8un ) reports it's the earliest closing in 45 years. The season began last spring with the second-latest opening and came to a 26-day halt in midsummer so crews could clear flood-borne silt from the navigation channel.
Executive director Bob Zelenka of the Minnesota Grain and Feed Association says it's been a challenging year. Zelenka says the river is the cheapest way of moving crops. But the river's early closure means finding alternative ways to get those crops to New Orleans and foreign export markets.
The Good LifeCelebrating the events, adventures and activities that represent "The Good Life" in the NewsChannel 9 viewing area.
SideroadsTake a ride with Brian Smith to explore the unique people and places to be found along the Sideroads of the NewsChannel 9 viewing area.
Road TrippinCome Road Trippin' with us and see all the great sites in your area!
Closings and DelaysThese are the latest School and Business Closings reported to NewsChannel 9. If you see errors or need to add a school or business, call 423-757-7320.
This N ThatLearn about the latest in community affairs and great events with Brian Smith on This 'N That.
Educator of the WeekNominate now for Educator Of The Week!
Deaf & Hard of HearingInformation provided to NewsChannel 9 by members of the Deaf and Hard of Hearing Community.
Sponsored EventsCheck Back Often for NewsChannel9 Sponsored Events!