Saturday Night: A fair sky with a low in the low 50s (40s away from the city)
Sunday: Mostly sunny and even warmer. An afternoon high in the mid/upper 70s.
Partly sunny and near 80 by Monday. This trend continues ... More...
User Burnout Could Threaten Twitter's Prosperity
By Ryan Nakashima, AP Business Writer
AP File Photo: Megan Fox left nearly a million followers dangling when she checked out of Twitter in January, explaining that “Facebook is as much as I can handle.” Twitter burnout among celebrities, athletes and shameless self-promoters poses a risk to the company and its investors as Twitter Inc. prepares for its Thursday, Nov. 7, 2013 initial public offering.
LOS ANGELES (AP) -- They loved it. Now they hate it.
A growing number of celebrities, athletes and self-promoters are burnt out and signing off of Twitter. Many have gotten overwhelmed.
Some people built big audiences on the short messaging service only to have their followers turn against them. Others complain that tweets that once drew lots of attention now get lost in the noise.
As Twitter Inc. prepares to go public this week, the company is selling potential investors on the idea that its user base of 232 million will continue to grow along with the 500 million tweets that are sent each day. The company's revenue depends on ads it inserts into the stream of messages.
But Wall Street could lose its big bet on social media if prolific tweeters lose their voice.
Evidence of Twitter burnout isn't hard to find. Just look at the celebrities who - at one time or another - have taken a break from the service. The long list includes everyone from Alec Baldwin to Miley Cyrus to "Lost" co-creator Damon Lindelof.
Actress Jennifer Love Hewitt lamented "all the negativity" she saw on the service when she quit, temporarily, in July. Actress Megan Fox left nearly a million followers dangling when she checked out in January, explaining that "Facebook is as much as I can handle." Pop star John Mayer deleted his account in 2011, saying Twitter absorbed so much of his thinking, he couldn't write a song.
"I was a tweetaholic," he told students during a talk at the Berklee College of Music.
If Twitter turns off celebrities who have a financial incentive to stay in close contact with fans, how can the company prevent average users from becoming disenchanted?
For some users, Twitter tiredness sets in slowly. At first, they enjoy seeing their tweets of 140 characters or less bounce around the Web with retweets and favorites. But new connections soon get overwhelming. Obligation sets in - not only to post more, but to reply to followers and read their tweets.
Many users conclude that Twitter is a time-sucking seduction and turn away. One who calls herself patrilla$$$thrilla excitedly tweeted "first tweet, wocka wocka" just after she joined in July.
On Wednesday, 161 tweets and 27 followers later, the romance was over. She quit to "fully enjoy the little details in life I miss because I'm too busy here," she tweeted.
The cacophony creeps into everyday life. Twitter fanatics tweet from the dinner table, during a movie, in the bathroom, in bed. Vacations can seem like time wasted not tweeting.
The over-doers suffer from a "fear of missing out" (or FOMO), says Tom Edwards, vice president at themarketingarm, a Dallas-based advertising agency. "Managing our virtual personas, including all of the etiquette that comes with, can be tiresome, especially for those with large followings."
It happens -even to people who ought to know better. Just ask Gary Schirr, an assistant professor who teaches a course on social media at Radford University.
In August, while vacationing on a beach, Schirr felt a pang of withdrawal because he had stopped tweeting to his 70,000-plus followers. Then he saw an old condemned house about to be washed away and posted a photo to Facebook and Twitter. He felt relieved when the likes and retweets rolled in.
"You feel forgotten if you're not out there," he says. "It's another sign of addiction. You feel bad if you don't tweet."
Prolific tweeters stay engaged partly because there are real benefits to a big following, which usually requires tweeting a lot.
Journalists who have large Twitter followings have used them to land better-paying jobs because every click on stories can make more money for their new employer. Actors can land roles on TV or the movies if their digital audience is expected to tag along.
Matt Lewis, a columnist with The Week magazine, says his Twitter following is like "portable equity" that gave him an edge over more established writers earlier in his career. He's now got nearly 33,000 followers.
Even so, one of Lewis' more popular stories is titled "Why I hate Twitter." It goes into why the social network became, for him, "a dark place" overrun by "angry cynics and partisan cranks." He became demoralized by the criticism, but he couldn't pull himself away.
"It's also like a prison. You can't check out," he says.
Today, Lewis rarely interacts with his followers and hopes the service will come up with new ways to filter out the hate tweets. "Why should I be harassed if I look at my (at) button?" he says.
But he remains amazed at how Twitter has helped him reach new readers, and after some 67,000 tweets, he isn't giving it up.
Others find that as more people join the service, the deluge of tweets can drown out individual voices.
So says Bob Lefsetz, a music industry analyst who writes an email column titled the Lefsetz Letter.
Twitter, he wrote in July, is "toast." "Over. Done. History." His follower count isn't rising as quickly as before, although it's still a respectable 57,000-plus. And his tweets don't see as much action as in the past, which he attributes to too many people tweeting "too much irrelevant information."
"In the old days, I'd get 20 retweets. Now I'll get none," Lefsetz says. "It makes me not want to play."
Along with the potential for burnout, there's also the risk that Twitter becomes uncool to the younger generation, especially when services such as Pinterest and Instagram are a tap away.
Devon Powers, an assistant professor of communications at Drexel University, says many of her students have moved on to Snapchat. But there can still be pressure to keep up with the other services.
"There's all these new obligations to update and report and check in," she says. It can make dropping offline feel like a relief.
"If I get really busy, the first thing I stop doing is checking Twitter," she says. "I'm living my life. I'm not having a commentary about it."
Follow Ryan Nakashima on Twitter at https://twitter.com/rnakashi
More Business News
Last Update on October 24, 2014 17:58 GMT
NEW HOME SALES
WASHINGTON (AP) -- U.S. sales of new homes were essentially flat in September, after the government sharply revised downward what was initially an August surge in buying.
The Commerce Department says new-home sales edged up 0.2 percent last month to a seasonally adjusted annual rate of 467,000. The report also revised down the August sales rate to 466,000 from 504,000.
The pace of sales for newly built homes has improved a mere 1.7 percent so far this year compared to 2013. Only the South has experienced gains in buying year-to-date.
Housing has struggled to fully rebound since the recession ended more than five years ago. Many potential buyers lack the savings and strong credit history needed to afford a home, causing them to rent or remain in their existing houses instead of upgrading.
DEARBORN, Mich. (AP) -- Ford's net income dropped 34 percent to $835 million in the third quarter, dragged down by the cost of launching its new F-150 pickup.
The company closed its Dearborn truck plant for five weeks during the quarter and cut back on truck sales in order to preserve inventories while it readies the new aluminum-sided truck. That hurt pretax profits in North America, which fell 39 percent to $1.4 billion.
Ford earned 21 cents per share, down from 31 cents in the July-September period a year ago. Without one-time items, including separation costs in Europe, Ford earned 24 cents. That beat Wall Street's expectation of 19 cents, according to analysts polled by FactSet.
Revenue fell 2.5 percent to $34.9 billion, better than the forecast of $33.7 billion.
ATLANTA (AP) -- UPS is expecting an 11 percent jump in December shipments as the holiday shopping season heats up.
UPS recently announced that it would hire up to 95,000 people to handle the tremendous volume. That's up from last year when the Atlanta company initially planned to hire 55,000 seasonal workers. Major U.S. shipping companies were overwhelmed by a shift in American shopping habits, namely the success of Amazon.com. with its free shipping, and UPS was forced to hire an additional 30,000 people.
United Parcel Service Inc. also maintained its guidance Friday for 2014 adjusted earnings between $4.90 and $5 per share. Analysts polled by FactSet predict $4.95 per share.
PROCTER & GAMBLE-DURACELL
Procter & Gamble removes the batteries
CINCINNATI (AP) -- Procter & Gamble is removing the batteries and making Duracell a stand-alone company.
P&G, which acquired Duracell in 2005, announced earlier this year that it would shed more than half its brands around the globe over the next year or two.
If a split off occurs, P&G said that its shareholders would have the option of exchanging some, none or all of their P&G shares for shares of the newly formed Duracell company.
The Procter & Gamble Co., based in Cincinnati, said Friday that it is also considering a spinoff, sale or other options for Duracell.
CHARLOTTE, N.C. (AP) -- Chiquita shareholders have rejected plans to merge with Irish fruit importer Fyffes that would have made the world's largest banana supplier.
Chiquita Brands International Inc. said Friday that the shareholders didn't approve a revised transaction agreement between the two companies during a special shareholders meeting.
Chiquita said it now expects to enter talks with investment firm Safra Group and juice company Cutrale Group on their competing offer of $14.50 per share. Chiquita previously rejected buyout bids from the two Brazilian companies.
CHILD SEAT RECALL
DETROIT (AP) -- Evenflo is recalling more than 202,000 rear-facing infant seats because the buckles can become difficult to unlatch.
The recall affects Embrace 35/9999 models with an AmSafe QT1 buckle. Documents posted by U.S. safety regulators say that if the buckles don't release easily, it may be difficult to get a child out of the seat in an emergency.
The affected seats were made at various times from December 2011 through May of 2013.
Not all Embrace 35 models are covered by the recall. For others, the company will provide replacement buckles if requested by customers.
The recall comes after an investigation by the National Highway Traffic Safety Administration.
Owners with questions can call Evenflo at (800) 490-7591.
IOWA CITY, Iowa (AP) -- The founder of a popular brand of food for observant Muslims has been indicted on charges that he shipped beef to Malaysia and Indonesia that didn't meet those countries' import requirements.
A federal grand jury returned the indictment Thursday against Bill Aossey Jr., who founded the Midamar Corp. in 1974. The Cedar Rapids company grew into the leading U.S. halal brand, selling more than 200 products in the U.S. and abroad.
A 19-count indictment charges Aossey with directing employees to change labels and fabricate documents to make beef products appear that they originated from a slaughterhouse that met Malaysia and Indonesia's strict requirements. Halal meat is supposed to be killed in ritual slaughter.
Aossey's attorney called the indictment unfair Friday, saying the allegations were "a minor regulatory violation" at most.
NEW YORK (AP) -- NBCUniversal will pay $6.4 million to settle a class action lawsuit brought by unpaid interns who worked on "Saturday Night Live" and other shows who claim they are owed wages, according to court documents.
The interns claim NBCUniversal wrongly classified them as non-employees in an effort to avoid labor laws. NBCUniversal said in court documents that even though it is settling the suit, it denies the allegations and doesn't admit any wrongdoing.
The average amount that class-action members of the suit will receive is $505, although the main plaintiffs will receive more. The number of class members is capped at 8,975.
The interns had been seeking recovery of unpaid wages, attorneys' fees, interest and liquidated damages. The settlement still has to be approved by a judge. The lawsuit was filed in federal court in New York.
NBCUniversal is owned by Philadelphia-based cable provider Comcast Corp.
S&P upgrades Cyprus on commitment to bailout deal
NICOSIA, Cyprus (AP) -- Rating agency Standard & Poor's has given Cyprus a one-notch upgrade to its credit grade, raising it to B+.
The agency cited the country's commitment to the terms of its bailout program and better-than-expected economic growth. It also said the outlook for Cyprus is stable, with good economic progress offset by lingering challenges to its banking system, which is still burdened with a huge amount of bad loans.
LONDON (AP) -- Official figures show Britain's economic recovery is continuing, despite a gloomy global environment.
The Office for National Statistics said gross domestic product grew 0.7 percent in the three months through September compared with the previous three months. That is down slightly from a 0.9 percent quarterly rate in the April-June period but remains among the strongest growth rates among developed economies.
Compared with a year earlier, the economy was 3.0 percent larger.
Treasury Chief George Osborne says the figures show Britain "continues to lead the pack in an increasingly uncertain global economy."
Samuel Tombs, the senior U.K. economist for Capital Economics, says growth in Europe's third largest economy has become broader-based, though recent falls in stock markets, manufacturing surveys and eurozone growth have intensified concerns over the recovery.
The Good LifeCelebrating the events, adventures and activities that represent "The Good Life" in the NewsChannel 9 viewing area.
SideroadsTake a ride with Brian Smith to explore the unique people and places to be found along the Sideroads of the NewsChannel 9 viewing area.
Road TrippinCome Road Trippin' with us and see all the great sites in your area!
Closings and DelaysThese are the latest School and Business Closings reported to NewsChannel 9. If you see errors or need to add a school or business, call 423-757-7320.
This N ThatLearn about the latest in community affairs and great events with Brian Smith on This 'N That.
Educator of the WeekNominate now for Educator Of The Week!
Deaf & Hard of HearingInformation provided to NewsChannel 9 by members of the Deaf and Hard of Hearing Community.
Sponsored EventsCheck Back Often for NewsChannel9 Sponsored Events!