Little Debbie Logo Has a New, 'Modern' Look
McKee Foods, the parent company of Little Debbie, is rolling out a new look for the beloved American icon. The logo, which is meant to symbolize innocence and purity without looking old fashioned, has undergone subtle changes. The new design has started rolling out in stores across the country, and will be seen first on boxes of Chocolate Cupcakes. Eventually, the new logo will appear on more than 800 million cartons per year.
So what’s actually changed?
-- Little Debbie’s auburn hair is darker and has fewer curls.
-- She’s wearing a more updated plaid shirt with a rounded Peter Pan collar. She wore a lace-embroidered collar before.
-- She’s still wearing a straw hat, but the hat string – or “stampede string “ – was removed.
Here’s a little history:
-- The first logo debuted in 1960 with the launch of Little Debbie.
-- The logo was redesigned in 1985 as the brand expanded nationally.
-- We’ve updated the logo almost every 25 years.
-- The new logo is the third based on a photograph of the real Little Debbie, which was taken in 1959.
And yes, Debbie McKee Fowler, aka Little Debbie, did approve the final design.
“I love the new look,” said McKee-Fowler, an executive vice president at McKee Foods. “We thought it was best to make subtle changes as opposed to dramatic changes.”
More Business News
Last Update on August 04, 2015 17:10 GMT
WASHINGTON (AP) -- Orders to U.S. factories increased in June, driven by a big gain in commercial airplanes. A key category that reflects business investment plans posted a modest rise.
The Commerce Department says factory orders advanced 1.8 percent in the month. The jump reflected a surge in demand for commercial aircraft, an often volatile sector.
A key category that serves as a proxy for business investment plans edged up 0.7 percent after declines in April and June. In the first half of the year, demand in the investment category is down 3.5 percent from the same period a year ago.
Manufacturing has been held back this year by a rising dollar, which dampens demand for exports, and falling oil prices, which have cut into energy industry investment spending.
WASHINGTON (AP) -- Mortgage giant Freddie Mac reports net income of $4.2 billion for the second quarter, up sharply from the same period of 2014, as it increased its purchases of home loans and sold off greater volumes of riskier mortgages.
The April-through-June results posted today marks the government-controlled company's 15th straight profitable quarter. Freddie also benefited from rising interest rates.
The McLean, Virginia, company will pay a dividend of $3.9 billion to the U.S. Treasury next month. Freddie will have paid $96.5 billion in dividends, exceeding its government bailout of $71 billion.
The government rescued Freddie and larger sibling Fannie Mae at the height of the financial crisis in September 2008, after they suffered huge losses from risky mortgages in the housing market bust.
DELTA AIR LINES-TRAFFIC
ATLANTA (AP) -- Delta says traffic is up from last year but a key revenue measure is down, indicating that fares are likely declining from last summer.
The airline says revenue is being hurt by the strong dollar, lower fuel surcharges on international routes, and lower prices in some U.S. markets.
Delta Air Lines Inc. says passenger revenue for every seat flown one mile fell 3 percent last month compared with July 2014. Delta filled a higher percentage of seats than last summer, so it's likely that the drop in the closely watched revenue figure means average fares were lower.
The decline is not a surprise. Analysts have worried that after several years of holding down supply, airlines are adding flights and seats too quickly, causing prices to fall.
NEW YORK (AP) -- The Manhattan Group is recalling about 2,800 My Snuggly Ellie activity toys because a wooden ring can break into small pieces, posing a choking hazard.
The company has received one report of the wooden ring breaking. No injuries have been reported. But consumers are advised to immediately take the toy away from young children.
Approximately 2,700 of the toys were sold in the U.S. and 100 were sold in Canada.
The plush brown elephant toy has white crinkle ears. There is a green hanging loop on top of the elephant toy's head so that it can be attached to a stroller or crib. There is a mini mirror on the elephant toy's stomach, while a teether and a wooden ring hangs below its body.
The item number is 212520, which can be found on the small white tag sewn into the bottom of the toy.
WASHINGTON (AP) -- A federal appeals court has revived a lawsuit accusing MasterCard, Visa and three major banks of illegally fixing ATM prices at the expense of consumers.
The federal appeals court in Washington ruled today that a group of consumers and independent ATM operators could pursue antitrust claims against the companies.
A federal district judge had thrown out the lawsuit in 2013 after finding the plaintiffs failed to show any conspiracy to overcharge consumers.
But the appeals court said challengers could argue that the payment processors coordinated with Bank of America Corp., JPMorgan Chase & Co. and Wells Fargo & Co. to adopt anticompetitive fees.
The lawsuit claims the companies impose contract terms preventing independent ATM operators from charging less when consumers use debit cards that can tap cheaper processing networks.
BATTLE CREEK, Mich. (AP) -- Kellogg says its U.S. cereal division saw another decline in quarterly sales but that trends in the category were improving.
The maker of Frosted Flakes, Froot Loops and Kashi is trying to revamp the marketing for its cereals as Americans reach for other breakfast options, like Greek yogurt and fast food. One strategy has been trying to reposition Special K to be more in line with changing health trends.
For the quarter, Kellogg Co. said sales in its flagship U.S. Morning Foods segment fell 2.3 percent when stripping out the impact of currency exchange rates and other one-time factors. Its international division was hit by unfavorable exchange rates.
Profit fell to $223 million, or 63 cents per share.
UNDATED (AP) -- Aetna's second-quarter earnings jumped 33 percent and the health insurer raised its 2015 forecast again after receiving a boost from a government business it plans to feed with a $35 billion acquisition.
Shares of the Hartford, Connecticut-based company started climbing today before markets opened and after it released results.
Aetna said Thursday that higher underwriting margins or improved profitability helped balance a jump in operating costs. The nation's third-largest health insurer easily topped Wall Street expectations.
For the second quarter, Aetna brought in $731.8 million. That compares with $548.8 million last year. Adjusted results in this year's quarter totaled $2.05 per share.
Health insurance is Aetna's main product, but the company also sells dental, group life and disability coverage. The company announced last month that it would buy rival insurer Humana Inc., the nation's second-largest provider of federally funded Medicare Advantage plans.
UNDATED (AP) -- Pricey specialty drugs helped CVS Health cope with tobacco withdrawal to top analyst expectations in the second quarter.
The nation's second-largest drugstore chain says revenue from its biggest business, the pharmacy benefits management segment, jumped 12 percent to more than $24 billion, spurred in part by specialty drugs.
Specialty drugs are complex medications that treat certain forms of cancer, multiple sclerosis and hepatitis C, among other conditions.
Overall, CVS Health earnings climbed 2 percent to $1.27 billion in the second quarter while revenue rose more than 7 percent to $37.17 billion. Adjusted earnings came to $1.22 per share.
NEW YORK (AP) -- Irish drugmaker Shire PLC Is offering to buy Baxalta Inc. for about $30 billion in stock in a move to solidify its position in rare disease treatments.
Deerfield, Illinois-based Baxalta was spun off of Baxter International Inc. in July and focuses on bleeding disorders. Dublin-based Shire makes treatments for a range of conditions including attention deficit hyperactivity disorder, epilepsy and hunter syndrome.
In a statement, Shire urged Baxalta to engage in negotiations. It made the offer to the company on July 10 and said the offer implies a value of $45.23 per share, a 36 percent premium for Baxalta.
Shares of Baxalta rose more than 20 percent to $40.10 in premarketing trading. Shire's stock fell nearly 3 percent to $260.92.
GENERAL MOTORS-PLANT INVESTMENT
FLINT, Michigan (AP) -- General Motors says it's investing $877 million to upgrade an assembly plant in Flint.
The company plans to build a new, 883,000-square-foot body shop for Flint Assembly, which makes full-size pickups for the Chevrolet and GMC brands.
The new body shop will be closer to the Flint Metal Center, which supplies sheet metal to the plant. Construction is expected to begin in early 2016 and finish in 2018.
Flint Assembly, which opened in 1947, is GM's oldest plant in North America. GM says the upgrade will reduce the time and cost to ship parts between the two plants.
NEW YORK (AP) -- PayPal says it has hired United Airlines chief financial officer John Rainey for the same position at the payments company.
Rainey has been United's CFO for the past three years.
Last month, PayPal split from eBay Inc. into a separate publicly traded company. Rainey will join the San Jose, California, company on Aug. 24. He will replace Patrick Dupuis, who will stay at the company as a senior vice president.
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