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Little Debbie Logo Has a New, 'Modern' Look

McKee Foods, the parent company of Little Debbie, is rolling out a new look for the beloved American icon. The logo, which is meant to symbolize innocence and purity without looking old fashioned, has undergone subtle changes. The new design has started rolling out in stores across the country, and will be seen first on boxes of Chocolate Cupcakes. Eventually, the new logo will appear on more than 800 million cartons per year.

So what’s actually changed?
-- Little Debbie’s auburn hair is darker and has fewer curls.
-- She’s wearing a more updated plaid shirt with a rounded Peter Pan collar. She wore a lace-embroidered collar before.
-- She’s still wearing a straw hat, but the hat string – or “stampede string “ – was removed.

Here’s a little history:
-- The first logo debuted in 1960 with the launch of Little Debbie.
-- The logo was redesigned in 1985 as the brand expanded nationally.
-- We’ve updated the logo almost every 25 years.
-- The new logo is the third based on a photograph of the real Little Debbie, which was taken in 1959.

And yes, Debbie McKee Fowler, aka Little Debbie, did approve the final design.

“I love the new look,” said McKee-Fowler, an executive vice president at McKee Foods. “We thought it was best to make subtle changes as opposed to dramatic changes.”Little Debbie Logo Has a New, 'Modern' Look

Tuesday, May 7 2013, 01:19 PM EDT

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Last Update on September 02, 2015 17:17 GMT

PRODUCTIVITY

WASHINGTON (AP) -- U.S. productivity in the spring rose at the fastest pace since late 2013, while labor costs declined.

The Labor Department says worker productivity increased at an annual rate of 3.3 percent in the April-June quarter. That was a rebound from the first quarter when productivity had fallen at a 1.1 percent rate.

Labor costs fell at a 1.4 percent rate in the second quarter, indicating that wages are not rising even as unemployment declines.

The 3.3 percent productivity gain represented an upward revision from a month ago when the government had estimated a more moderate rebound of 1.3 percent.

Even with the strong gain in the second quarter, productivity over the past year has increased by just 0.7 percent, continuing a weak trend seen through this recovery.

FACTORY ORDERS

WASHINGTON (AP) -- Orders to U.S. factories posted a modest gain in July, helped by the biggest rise in motor vehicles orders in a year and a solid gain in a category that tracks business investment plans.

The Commerce Department says factory orders rose 0.4 percent in July. Orders had increased a much larger 2.2 percent in June.

For July, orders for motor vehicles posted a 4 percent advance, the largest gain since July 2014.

A key category that tracks business investment plans climbed 2.1 percent in the strongest gain in 13 months.

The modest increase in factory orders in July showed that manufacturing is still struggling with a variety of problems, from falling energy prices to a stronger dollar, which hurts exports.

ADP

WASHINGTON (AP) -- U.S. businesses added jobs at a steady pace last month, with construction and manufacturing showing solid gains, a private survey found.

Payroll processor ADP says that businesses added 190,000 jobs last month, up from 177,000 in July, but below a six-month high in June of 231,000.

The figures suggest that turmoil in the financial markets and worries about faltering growth in China have not yet had much impact on the U.S. job market. The government will release its official jobs report for August on Friday. Economists forecast it will show that employers added 220,000 jobs, and the unemployment rate slipped to 5.2 percent from 5.3 percent.

The ADP survey covers only private businesses, however, and frequently diverges from the official figures.

BANK EARNINGS

WASHINGTON (AP) -- U.S. banks' earnings jumped 7.3 percent in the April-June period from a year earlier as revenues increased and the volume of soured loans banks had to write off fell to the lowest level since before the financial crisis.

The data issued Wednesday by the Federal Deposit Insurance Corp. showed continued improvement for the banking industry seven years after the crisis struck. The number of "problem" banks continued to fall and some big banks had reduced expenses for legal settlements following large amounts paid out previously to resolve crisis-related cases.

The FDIC reported that U.S. banks earned $43 billion in the second quarter, up from $40.1 billion a year earlier.

Nearly 60 percent of banks reported an increase in profit from a year earlier. Only 5.6 percent of banks were unprofitable.

BABY MONITORS-SECURITY

NEW YORK (AP) -- Several of the top Internet-connected baby monitors lack basic security features, making them vulnerable to hackers, according to new report from a cybersecurity firm.

The research released Wednesday by Boston-based Rapid7 Inc. looks at nine baby monitors made by eight different companies.

The researchers found security problems and design flaws in all of the cameras they tested. Some had hidden, unchangeable passwords that could be used to gain access. And some didn't encrypt their data streams, or some of their web or mobile features.

Video baby monitors are very popular with many parents and the idea of someone else watching is frightening.

In addition, a hacked camera could provide access to other Wi-Fi-enabled devices in a person's home, such as a personal computer or security system.

GADGET SHOW-ANDROID MALWARE

BERLIN (AP) -- Malicious software targeting smartphones with the Android operating system is becoming more common, with some handsets already infected when they're bought.

A report by German security firm G DATA found that the samples containing such malware had increased by 25 percent in the second quarter compared with the first three months of the year.

The company's 10th such report, released Wednesday, found that analysts could identify a new strain of malware every 14 seconds.

It says some phones by manufacturers such as Huawei and Xiaomi contain modified apps designed to spy on users or display advertising.

G DATA spokesman Christian Lueg says the phones appear to have been installed by middlemen, but in tracing the source "we lost the trail in China."

Users can detect the malware with free software.

TRAIN ACCIDENTS-CROSSINGS

BILLINGS, Mont. (AP) -- U.S. transportation officials will offer $10 million in grants for states to upgrade highway-rail crossings and tracks in response to a recent surge in flammable fuel shipments.

Wednesday's planned announcement from the Department of Transportation comes as rail crossing collisions have increased over the past several years, following more than three decades of steady declines.

There were more than 2,200 collisions in 2014, killing 269 people and injuring 849.

Almost 40 percent of the fatalities occurred in just five states -- California, Illinois, Texas, Alabama and Louisiana.

Acting Federal Railroad Administrator Sarah Feinberg says most rail crossing deaths are preventable.

The grants would pay for improvements along rail routes that transport flammable fuels. Shipments of crude oil and ethanol increased dramatically over the past decade before energy prices plummeted.

BLUE BELL-PRODUCTION

BROKEN ARROW, Okla. (AP) -- Blue Bell Creameries has resumed operations at a northwestern Oklahoma facility a day after the company's products returned to the shelves at select locations in Texas and Alabama.

The Texas-based company says limited production resumed Tuesday at the facility in Broken Arrow, a Tulsa suburb. The company said in a news release that operations will be limited at first to ensure that new procedures, facility enhancements and employee training have been effective. Products will only be released for sale after tests show they are safe.

The company voluntarily recalled its products in April after they were linked to 10 listeria cases in four states, including three deaths in Kansas.

A facility in Sylacauga (sihl-uh-KAW'-guh), Alabama started production again in late July.

AMAZON-DASH EXPANSION

NEW YORK (AP) -- Amazon's futuristic "Dash" buttons appear here to stay.

The e-commerce powerhouse is expanding the number of available buttons, which reorder products at one touch. It's also making them virtually free.

Last month Amazon launched the "Dash" buttons -- adhesive buttons designed to stick on any household surface near where you may need to reorder products -- for about 18 brands, ranging from Bounty paper towels to Tide detergent.

Now they're adding 11 branded buttons to the program, including ones for Ice Breakers Mints and Hefty trash bags. And for every $4.99 button customers buy, they'll get a $4.99 credit back into their account.

The buttons are available to members of Amazon's $99 annual Prime membership program.

FAKE DISNEY PARK-TRIAL

SHERMAN, Texas (AP) -- A man has been sentenced to 17 1/2 years in prison for swindling investors with a fake story about a Walt Disney theme park in North Texas.

The judge also ordered Thomas W. Lucas Jr. of Plano to pay $8.4 million in restitution Tuesday.

Lucas was convicted on seven counts of wire fraud and one count of making false statements to the FBI.

Prosecutors say Lucas defrauded more than 280 investors out of about $20 million from 2006 to 2010. Those who paid for land in Collin and Denton counties were told it was on the edges of the future park. Investors hoped to sell the land to developers for a profit after Disney made an announcement.

The Walt Disney Co. has denied rumors of a North Texas theme park.

FILM-CONCUSSION

NEW YORK (AP) -- Sony Pictures is insisting that the Will Smith film "Concussion" was not "softened" to placate the NFL.

Emails leaked by last year's hack of Sony Pictures Entertainment revealed executives, lawyers and filmmaker Peter Landesman wrestling with whether "Concussion" would antagonize the NFL, and making changes to the film.

After a comprehensive review of those emails, The New York Times on Tuesday reported that Sony blunted parts of the film, in which Smith plays the first scientist to uncover the fatal effects of repeated head trauma suffered by many NFL players.

In a statement Wednesday, Sony Pictures called the Times story "misleading" and insisted: "As will become immediately clear to anyone actually seeing the movie, nothing with regard to this important story has been `softened' to placate anyone."

EGG GROUP PANIC

NEW YORK (AP) -- A California company that makes an eggless mayonnaise alternative has the U.S. egg industry scrambling.

The American Egg Board, which is responsible for the "Incredible, Edible Egg" slogan, waged a campaign to counter the emergence of Hampton Creek's Just Mayo spread, and even tried to prevent its sale at Whole Foods grocery stores, according to documents provided to The Associated Press.

The documents offer a sometimes comic glimpse into the alarm the group felt about the startup and its CEO, Josh Tetrick, who has said he wants to make the food system more environmentally friendly by replacing the eggs in an array of foods with plant-based alternatives.

Publicly, the American Egg Board has sought to downplay Hampton Creek as just another egg substitute and has avoided referring to it by name. But emails showed the board was troubled by the media attention being showered on Hampton Creek, whose big investors include Microsoft co-founder Bill Gates.

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