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Chattanooga-made App Merges Technology to Handwritten Letters
By Chloé Morrison, Nooga.com
Chattanooga company Pale Dot Voyage recently teamed up with Colorado entrepreneur Tomer Alpert to blend technology with old-school letter writing.
The result is a new iPad application—called Feltâthat allows the user to send a personalized, handwritten note without the hassle of envelopes, stamps and the post office.
"There's so much via Twitter and Facebook," David Littlejohn, creative director and founder of Pale Dot Voyage, said Tuesday. "You miss the day when you get a simple note [in the mail]."
Users can write a personal message in their own handwriting and address the card using the tablet's touchscreen. Felt then prints, seals, stamps and sends the card.
The app has several tools, such as different pens, inks and an eraser. And users can choose different card designs and then use their finger or a stylus to write a message.
Littlejohn said using a stylus will likely allow the writing to look more like the user's handwriting, and eventually, his team wants to make it more convenient to purchase one, possibly by selling them through the product's Web page, he said.
For a flat rate of $3.99, Felt prints the card on Mohawk cardstock and combines it with a kraft paper envelope. Then, the note is stamped and mailed within 24 hours via the United States Postal Service.
The team sort of guessed at what would be a reasonable fee for the product, and the $3.99 charge is enough for the creators to make a profit, Littlejohn also said.
Pale Dot Voyage launched in 2012, and employees have been working on building up the company's portfolio. The company's website explains that the company isn't a traditional business. It's a hybrid, a "digital bakery."
Through the company, Littlejohn works with clients on digital marketing and creating applications, among other things.
Alpert brought the idea to Pale Dot Voyage, and Littlejohn developed the product and worked with partners to create everything from the name and branding to the video.
"We wanted to make it really intuitive and enjoyable," he said. "We wanted to make an experience that was as seamless and enjoyable as writing a card to a friend."
Currently, the app is only available on the iPad, but the team is working toward making it work with Android tablets. They have considered the iPhone option, but that device is almost too small for it to be easy to write on, Littlejohn said.
The app can be downloaded for free.
And even though the cards are created with an iPad, the personal touch is still thereâthat's the goal, Alpert said.
âWhen someone receives one in the mail, it looks just like you wrote it with a pen and paper,â Alpert said in a prepared statement. âAnd they can tell you really took the time to do something thoughtful.â
Photo: A new iPad app developed in Chattanooga allows users to send a personalized, handwritten note without the inconvenience of going to the post office. (Photo: Contributed)
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Last Update on October 21, 2014 07:27 GMT
ECONOMY-THE DAY AHEAD
WASHINGTON (AP) -- There's only one major economic report due today, but half a dozen U.S. companies are reporting quarterly financial results.
The National Association of Realtors releases its September report on existing home sales this morning.
Coca-Cola, McDonald's, Reynolds American and Verizon release their earnings before the market opens.
Discover Financial Services and Yahoo release their numbers after the market closes.
SAN FRANCISCO (AP) -- Apple says it sold 39.3 million iPhones in the last quarter, or 16 percent more than a year ago, which is a record for the quarter. That's partly due to excitement over new iPhone 6 and 6 Plus models that Apple began selling last month.
The surge in iPhone sales helped the company beat Wall Street's expectations for the three months that ended Sept. 27. Overall, the company's profit rose more than 12 percent from a year ago, to $8.5 billion. Total sales also rose more than 12 percent, to $42.1 billion.
While iPhone sales were up, Apple also sold 13 percent fewer iPad tablets than it did a year ago. That follows an industry-wide decline in tablet sales. But the company reported lower iPad sales than analysts had expected.
DALLAS (AP) -- U.S. airlines are raising base fares on many domestic flights even though they are getting a windfall from lower fuel prices.
Delta Air Lines raised fares on many U.S. routes by $4 per round last Thursday. FareCompare.com CEO Rick Seaney and J.P. Morgan analyst Jamie Baker say other big airlines have matched them. Seaney says he's seen a few $6 and $10 increases, but mostly $4.
Delta has not responded for comment. United Airlines has confirmed matching the $4 increase. Seaney says American and Southwest also have raised prices.
ATLANTA (AP) -- UPS says it is raising rates for a number of its shipping services by an average of 4.9 percent for 2015.
The Atlanta-based company says it is increasing rates for its ground, air, international, UPS Freight, and UPS air freight rates within and between the U.S., Canada and Puerto Rico. The increase goes into effect on Dec. 29.
UPS had previously announced some size-related pricing changes that will also take effect at the end of December.
BEIJING (AP) -- China's economic growth waned to a five-year low of 7.3 percent last quarter, raising concerns of a spillover effect on the global economy but falling roughly in line with Chinese leaders' plans for a controlled slowdown.
The third quarter figures, released Tuesday, put China on course for annual growth somewhat lower than the 7.5 percent targeted by leaders, though they have indicated there is wiggle-room in their plan. The world's No. 2 economy grew 7.5 percent from a year earlier in the previous quarter and 7.4 percent in the first quarter.
Communist leaders are trying to steer China toward growth based on domestic consumption instead of over-reliance on trade and investment. But the slowdown comes with the risk of politically dangerous job losses and policymakers bolstered growth in the second quarter with mini-stimulus measures.
Employment, however, remained strong through the third quarter.
TOKYO (AP) -- U.S. Commerce Secretary Penny Pritzker has urged Japan to be bolder in opening its markets to help reach a deal on a pan-Pacific trade agreement.
Pritzker, who is leading the Commerce Department's first trade mission to Japan in two decades, said U.S. and Japanese negotiators were closing the gap on trade in farm goods and vehicles but that there were still "tough issues" to work on.
She said the 12-nation trade pact, called the Trans-Pacific Partnership, could yield tens of billions of dollars a year in economic gains and increased exports for each side.
Executives from 20 U.S. companies, many of them leaders in medical and energy technologies, have joined the trade mission to Japan and South Korea. It is Pritzker's first visit to Asia as commerce secretary.
WASHINGTON (AP) -- A federal regulator says government-controlled mortgage giants Fannie Mae and Freddie Mac have reached an agreement with major banks that could expand lending.
The head of the Federal Housing Finance Agency, which oversees Fannie and Freddie, announced the deal Monday at a conference of the Mortgage Bankers Association in Las Vegas. FHFA Director Mel Watt says the deal clarifies conditions in which banks could be required to buy back mortgages they sell to Fannie and Freddie for misrepresenting the loans' risks.
Watt says the agreement in principle will help make more mortgage credit available without harming Fannie and Freddie's finances.
He adds that it's currently hard for banks to know whether they'll have to buy back loans. That can make banks skittish about lending to borrowers with less pristine credit.
DETROIT WATER SHUTOFFS
DETROIT (AP) -- United Nations human rights experts have called on Detroit officials to restore water to those unable to pay, including those with disabilities or chronic illnesses.
Two experts visiting Detroit to observe the effect of water service shutoffs say they affect the poorest and most vulnerable. They say it discriminates against Detroit's majority black population.
Leilani Farha and Catarina de Albuquerque say water should be affordable, not free.
The city says about 27,000 shutoffs were made between Jan. 1 and Sept. 30.
Most shutoffs were halted for several weeks during the summer to give customers a chance to enter payment plans.
Groups opposing the shutoffs appealed to the U.N. for support.
NEW YORK (AP) -- America is saying no to cappuccino flavored potato chips, but yes to "Wasabi Ginger." "Wasabi Ginger" has won this year's Frito-Lay contest that gives people a chance to create a new flavor.
Bags of the four finalist flavors hit store shelves in late July, and people have been going on Facebook and Twitter to vote for their favorites.
Some taste-testers described cappuccino flavored chips as "NASTY" and "gross." The other two finalists were "Mango Salsa" and "Cheddar Bacon Mac & Cheese."
Registered nurse Meneko Spigner McBeth of Deptford, New Jersey, came up with the wasabi ginger flavor, and she'll be awarded $1 million or a portion of a year in sales, whichever figure is greater.
The "Do Us A Flavor" promotion was held in other countries too, including Saudi Arabia, which voted for "Pizza" flavor and Serbia, which made "Pickled Cucumber" Number 1.
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