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Hattanooga helps cash-strapped Hamilton County teachers

Buying a hat is usually about staying warm or making a fashion statement, but now you can pick out a cap and support students in Hamilton County at the same time. (Image: WTVC)

Buying a hat is usually about staying warm or making a fashion statement, but now you can pick out a cap and support students in Hamilton County at the same time.

In a city with a look as recognizable as ours, landmarks like the aquarium and the Walnut Street bridge can be a great eye-catcher for a good cause. A new business called Hattanooga is taking advantage of the Scenic City's built-in branding. To help some of the area's hardest working teachers, All because of a suggestion from Ty Conner's wife, a teacher at Red Bank High school. "There's money out there for teachers but the process to go through grant proposals is long and arduous and she's up until 10 grading papers every night," Conner says.

Each hat is embroidered at Custom Werks graphics., a Chattanooga business known not only for its screen printing but also it's custom-shaped Stuffed Tees.

"We wanted something that was simple and modern but something everyone in Chattanooga could relate to." And the idea behind the business is simple, too. "For every hat we sell, we are donating 5 dollars to Hamilton County's schools." Those dollars will end up in programs that support Chattanooga 2.0's mission. "If we can't get the schools up to where they need to be and the students up to where they need to be we aren't going to have the people to fill the workforce," Conner said.

They've already made their first donation to the Ooltewah Middle Robotics Program and are also looking at literacy groups and coding clubs. "We just want to make an impact on the most students as possible, if one student is helped that's enough, but the more the better."

Hattanooga is selling online right now -- and soon their hats will be available at a few local pop up shops.

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